At our morning briefing about digital nudging, the attendees were given three quick tips about digital nudging which are applicable in almost any digital solution.
- Identify your digital hotspot or digital fly. Where do you want the focus of the user to be?
- Prioritize your content and make it manageable. Trim your content and decide what is most important.
- Motivate your users with personality and humor.
One might think, what is the digital fly?? it is actually quite simple. They fly is the most common example of nudging. It is placed in urinals all over the world. The little gimmick that has reduced the amount of missdirected urine by 80% in many airports.
Identify your digital fly
The brilliant thing about the fly is that it creates user focus. Ask yourself: where do you want the focus of you user to be? And does it draw the attention of the user?
Spotify are really good at drawing attention to the right places.
Prioritize your content and make it manageable
The second tip concerns all the noise that is interfering with the User Experience . You need to make the experience manageable for the user. What is the goal of the user? and what is limiting the user in reaching that goal?
Whether we are talking ecommerce, services or something else, you need to have a user centered approach. We need to nudge them in the right direction and create the best experience possible. At the end of the day, you’ll experience that it creates bottom-line results. It’s better to have one good experience than three mediocres.
I personally don’t like to be offered an Iphone cover with Hello Kitty when I’m such a big fan of Batman…
Motivate your users with personality and humor
Deep down there is a child in us all. We like to play, and this underlines the importance of humor and personality in the User Experience.
Look what happens when people are given the opportunity to walk on tangents, rather than normal stairs. They are nudged to choose the tangents. The playing element is obvious. Imagine what this can do for your digital solution.
Can we take this example of nudging in the analog world and incorporate it in the digital? Yes.
I’ve taken an example from Pentia’s own website. Here we have personalized the experience by making it more fun to sign up for our newsletter. It is often small features that can change the whole experience.
Signing up for a newsletter is supposed to be fast and easy. If you make a typo, you don’t want a boring error message.
Another great example is from the concert recommendation service, Songkick. They are using humor in order to motivate their users to track their favourite artists. I dont know about you, but I would really like to see a drawing of a dog in a jacket riding on the back of a giraffe.
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